Portfolio

Objective

Launch the Chevrolet Montana as a transformative lifestyle vehicle across Latin America, positioning it as an agile crossover pickup built for both professional demands and spontaneous getaways.

Strategy

Reframe utility into modern escapism. Through the journey of an urban entrepreneur, the narrative demonstrates how seamless transitions between business and recreation unlock personal freedom.

Execution

Produced broadcast-quality master television spots, an extensive photorealistic CGI asset pipeline combining automotive CAD with live human models, and localized responsive product portals.

Role & Contribution

Lead Creative / Art Direction: Supervised external CGI production pipelines, defined the visual art direction across broadcast and digital assets, and architected the responsive UI frameworks deployed across regional South American markets.

Communication Objective

Position the Chevrolet Spin as the ultimate 7-seater crossover, offering versatility, comfort, and practicality to adapt to every family’s needs.

Strategy

Designed for families on the go, the Spin fits seamlessly into daily routines and special moments, ensuring every journey is smooth and enjoyable.

Solution

Follow a family's day as the Spin adapts from school runs to outdoor getaways. Directed master web architecture and photorealistic CGI suites deployed across South American regional portals.

Communication Objective

Demystify advanced automotive technology by educating users on how to safely and effectively operate complex vehicle features like Automatic Parking Assist and HD Surround Vision.

Strategy

Translate dense user manuals into bite-sized, visual step-by-step video tutorials. Build an easily searchable "living" digital library.

Solution

Directed and produced 46 short-form instructional videos pairing clean visual hierarchy and on-screen graphics to transform hard engineering data into accessible knowledge.

Communication Objective

Reinforce Dettol Antiseptic Liquid as a trusted protector for Thai families, highlighting its role in safeguarding loved ones against 100 illness-causing germ strains.

Strategy

Appeal to parents by showing how protection and health empower children to pursue their ambitions without interruption.

Solution

Featured the inspiring journey of Panipak Wongpattanakit, Thailand’s two-time Olympic taekwondo champion, framing Dettol as the quiet guardian behind her resilience.

Communication Objective

Position Dettol Soap as an accessible solution protecting families from hidden dirt and bacteria in everyday life.

Strategy

Emphasize continuous protection during daily outdoor adventures and social gatherings.

Solution

A narrative following a Thai family enjoying a temple fair. Dettol Soap is featured as their trusted companion, keeping family members safe while they immerse in the moment.

Communication Objective

Position Enfagrow A+ as the superior formula enriched with MFGM, DHA, and 2'-FL to support cognitive and physical development.

Strategy

Highlight how balanced nutrition powers both intellectual inquiry (IQ) and empathy (EQ).

Solution

Followed children exploring, asking insightful questions, and solving problems together—demonstrating compassion and curiosity fueled by proper nutrition.

Communication Objective

Introduce Enfagrow A2 as a gentle formula designed to support easy digestion and steady learning.

Strategy

Focus on smooth digestion as the foundation for uninterrupted brain development and stronger immunity.

Solution

Partnered with spokesperson Chompoo Araya and her sons to showcase natural A2 beta-casein protein cows in an engaging, visually lighthearted countryside story.

Communication Objective

Educate 60 million Thai citizens on comprehensive hygiene while humanizing Dettol’s personal and surface care lines.

Strategy

Reflect on how pandemic restrictions distanced us from human connection, reframing hygiene as the enabler of safe touch.

Solution

Crafted "The Loving List," celebrating touch as an essential language of affection. Positioned Dettol as the trusted barrier that lets families embrace safely again.

Communication Objective

Build daily handwashing habits across Southeast Asia through high-energy, memorable public messaging.

Strategy

Modernize Dettol's heritage jingle into an upbeat dance track to cut through clinical hygiene fatigue.

Solution

Paired playful choreography with bright urban visuals, making hand hygiene feel lively, social, and second nature.

Communication Objective

Reinforce Enfagrow A+ as the gold standard supporting children’s cognitive development and collaborative play.

Strategy

Highlight teamwork and shared ingenuity as natural reflections of strong mental and emotional growth.

Solution

Brought hundreds of children together with interconnected train track segments, visualizing collaborative problem-solving powered by proper nutrition.

Communication Objective

Connect with millennial mothers on a deeper emotional plane regarding future preparation.

Strategy

Acknowledge that while parents cannot predict the future world their children will inherit, they can build their inner foundation today.

Solution

Positioned Enfagrow A+ as emotional and cognitive groundwork, giving parents confidence that their children will navigate tomorrow with heart and mind.

Communication Objective

Provide authentic support to mothers navigating stay-at-home isolation during early COVID-19 lockdowns.

Strategy

Reframe extended time at home from a stressful obstacle into an opportunity to nurture children's milestones.

Solution

Spokesperson Chompoo shared candid parental encouragement, offering an uplifting rally cry for mothers supporting their children's daily learning.

Communication Objective

Highlight Enfagrow A+ UHT as portable brain nutrition for active on-the-go children.

Strategy

Use visual metaphor to illustrate resilience and adaptability in dynamic outdoor environments.

Solution

A curious boy encounters an illustrated polar bear spirit in nature, representing adaptability and strength nurtured by wholesome nutrition.

Communication Objective

Clarify the nutritional value of dietary DHA for growing brains in everyday terms.

Strategy

Contrast complex meal planning with convenient, reliable daily nutrition.

Solution

A warm kitchen story demonstrating how Enfagrow effortlessly supplements critical developmental nutrients like DHA for active children.

Communication Objective

Elevate Trailblazer consideration among executives and leaders seeking performance paired with advanced tech safety.

Strategy

Correlate Chevrolet’s engineering with decisive, forward-thinking executive qualities.

Solution

High-contrast industrial aesthetics and bold driving sequences showing command over both city boardrooms and mountain highways.

Communication Objective

Position the Trax as the crossover that refuses compromise between career needs and weekend adventures.

Strategy

Challenge young couples to expect versatility from their urban SUV.

Solution

A split-perspective concept revealing two contrasting lifestyles coexisting effortlessly inside the same Trax cabin.

Communication Objective

Introduce the Trax copper edition as a design statement for style-conscious urban drivers.

Strategy

Anchor the vehicle colorway within golden hour coastal light and premium design cues.

Solution

Captured the Trax cruising along sunset coastlines, highlighting interior infotainment and exterior craftsmanship through a coordinated social campaign.

Communication Objective

Position the Trax as the agile compact SUV for discovering hidden Jakarta culture and dining.

Strategy

Combine digital livestreaming, mobile game mechanics, and live broadcast entertainment.

Solution

Conceived and directed a live interactive celebrity game show where online viewers voted in real time to steer drivers through Jakarta, unlocking city secrets and proving vehicle handling.

Solution

Crafted interactive mobile-first social units optimized for rapid thumb-stopping engagement and immediate showroom bookings.