Objective

Launch the new Chevrolet Montana 2025 across South America using a centralized Global Asset Package built for broadcast, OOH, and digital portals.

Strategy

Reframe utility into modern escapism through Rodrigo, an entrepreneur balancing small-business hustle with weekend getaways, framed in a clean pan-regional aesthetic without local clichés.

Execution

Directed the multi-market rollout spanning master TV commercials, photorealistic CGI imagery suites, and responsive website rollouts across Latin American dealer networks.

Achievements

• Over 24.3 million views on the official Chevrolet Brasil YouTube channel for the 16-second master commercial cutdown.
• Over 6.08 million views across regional Spanish-language South American broadcasts.
• Sold out the 2,000-unit presale in hours and passed 30,000 registrations in its debut year.

Objective

Position Chevrolet Spin 2025 as the go-to 7-seater crossover in South America, highlighting cabin versatility, comfort, and safety across regional launch channels.

Strategy

Showcase adaptable family life through easy transformations, highlighting how the vehicle shifts smoothly from daily school runs and errands into a comfortable weekend road-trip cruiser.

Execution

Directed a virtual CGI pipeline and master digital portal framework. Guided 3D artists to capture authentic cabin textures, configurable 7-seat layouts, and natural lighting, while building responsive website templates for regional dealer networks.

Objective

Replace scattered dealer clips with an official video library that clearly explains features, digital dashboards, and safety tech.

Strategy

Instead of hosting costly shoots for individual car models, we built a motion system around a central vehicle with signature Chevrolet details. This kept the content evergreen and made it easy for General Motors to expand the format to Buick, Cadillac, and GMC.

Execution

Directed 46 animated guides for Chevrolet's official channel, recreating touchscreen menus and vehicle tech as clean vector graphics to give viewers clear visual answers.

Achievements

• Over 2.1 million cumulative video views across the 46-part series on the official Chevrolet channel.
• 54,816 dedicated playlist views on the official YouTube hub.

Objective

Position Dettol Antiseptic Liquid as a dependable family protector against 100 illness-causing germ strains.

Strategy

We framed hygiene as a protective shield that lets kids focus on their goals without being held back by illness.

Execution

Teamed up with Thai Olympic taekwondo champion Panipak Wongpattanakit, pairing energetic commercial spots with print visual suites across Southeast Asia.

Achievements

• Over 3.63 million views on the official Dettol Thailand YouTube channel for the campaign hero film featuring Panipak Wongpattanakit.
• Over 5.36 million cumulative digital views across Dettol Thailand's official campaign channels.

Objective

Show Dettol Soap as an everyday essential that protects families from hidden dirt and bacteria.

Strategy

Highlight reliable protection during daily outdoor fun and family gatherings.

Execution

Followed a Thai family through a day at a temple fair, presenting Dettol Soap as a quiet companion keeping everyone safe so they could stay present in the moment.

Achievements

• Over 9.84 million views on the official Dettol Thailand channel for the 15-second hero commercial cutdown.
• Multi-tier broadcast suite: 1x 45s storytelling master, 2x 30s & 15s commercial cutdowns, and a complete in-store POS key visual package.

Objective

Highlight Enfagrow A+ as a premium formula enriched with MFGM, DHA, and 2'-FL to support healthy brain and body development.

Strategy

Focus on how balanced nutrition feeds both curiosity (IQ) and empathy (EQ).

Execution

Followed kids exploring, asking questions, and solving small problems together, showing how balanced nutrition fuels everyday kindness and curiosity.

Achievements

• Over 4.57 million views on the official brand channel for the 40-second hero master commercial.
• Surpassed the initial 2.39 million digital syndication benchmark across Southeast Asian regional portals.
• Delivered a multi-format campaign ecosystem across Southeast Asia.

Objective

Introduce Enfagrow A2 to Thai parents as a gentle, easily digestible formula for steady early growth.

Strategy

Frame good digestion as the foundation for daily learning and natural immunity, connecting gentle nutrition directly with active childhood discovery.

Execution

Partnered with celebrity mother Chompoo Araya and her sons for a warm countryside story, tying organic A2 beta-casein dairy pastures to everyday family life.

Achievements

• Over 3.68 million views on dedicated campaign parenting episodes featuring Chompoo Araya.
• Multi-platform launch kit: 1x 40s broadcast master, digital episodic documentary series, and nationwide supermarket POS visual package.

Objective

Promote public hygiene while making Dettol’s personal and home care products feel personal and human during a tough period for public health.

Strategy

Instead of seeing hygiene as a restrictive barrier, we reframed it as what lets us safely touch, hug, and connect again.

Execution

Built "The Loving List," a 120-second anthem tracking families coming back together, featuring genuine character vignettes shot across Southeast Asia.

Achievements

• Reached over 60 million people across Thailand during peak pandemic conditions under a national health mandate.
• Directed a 120-second cinematic brand anthem broadcast across Southeast Asia.
• Unified 5 core hygiene categories under a single cohesive brand architecture.

Objective

Build positive, lasting handwashing habits across Southeast Asia through fun, high-energy messaging.

Strategy

Updated Dettol's classic jingle into an upbeat track to keep health messaging fresh and engaging.

Execution

Paired playful choreography with bright urban visuals to make handwashing feel natural, social, and easy to remember.

Achievements

• Over 8.12 million combined digital views across official brand channels in Southeast Asia.
• Over 3.70 million views in Thailand across 15-second and 30-second cutdowns.
• Over 3.86 million views on the official Dettol Indonesia channel for Global Handwashing Day.
• Over 531,000 views across the English-language campaign in Singapore.

Objective

Highlight Enfagrow A+ as a trusted choice in early childhood nutrition that supports active brain growth and group play.

Strategy

Show teamwork and problem-solving as clear outward signs of good mental and emotional health.

Execution

Brought kids together on set with connecting wooden train tracks, creating a simple visual metaphor for building things together.

Achievements

• Over 8.08 million cumulative digital views on official brand channels in Thailand.
• Over 5.98 million views on the 15-second mission cut.
• Over 2.10 million views on the 30-second hero film.

Objective

Connect with millennial parents on an honest level about preparing kids for the future.

Strategy

Acknowledge that while we can't predict the exact world our kids will grow into, we can build a strong core today.

Execution

Positioned Enfagrow A+ as foundation-building nutrition that gives parents confidence their kids will grow up thoughtful and resilient.

Achievements

• Over 6.08 million cumulative digital views across the August campaign launch.
• 3.60+ million views on the 30s hero commercial (เอนฟาโกร เอพลัส ซูพีเรียร์ แบรนด์เดียวที่ชมมั่นใจ).
• 2.48+ million views on the 60s long-form companion brand film (พร้อมเคียงข้างแม่ทุกคน).

Objective

Offer genuine support to parents managing stay-at-home routines during early pandemic lockdowns.

Strategy

Reframe extra time at home from a stressful hurdle into a chance to share everyday milestones with your kids.

Execution

Brand spokesperson Chompoo shared candid encouragement, creating an honest rally cry for parents helping their children learn from home.

Achievements

• Over 7.46 million views on the official Enfa Smart Club channel for the 45s hero anthem (แม่ชมเลือกนมเสริม MFGM เท่านั้น).
• Delivered rapid-response remote crisis production during Thailand's strict initial COVID-19 lockdown window.
• Captured peak national television lockdown viewership across terrestrial networks.

Objective

Showcase Enfagrow A+ UHT as easy, portable nutrition for active, growing kids.

Strategy

Use clear visual metaphors to illustrate adaptability and resilience in outdoor settings.

Execution

A curious boy meets an illustrated polar bear spirit outdoors, representing the quiet inner strength that comes from solid daily nutrition.

Objective

Explain the real-world benefit of DHA for growing brains in plain, relatable language.

Strategy

Show how simple, dependable nutrition takes the pressure off daily meal prep.

Execution

A cozy kitchen story showing how Enfagrow makes it easy for parents to supplement essential nutrients like DHA for active kids.

Achievements

• Over 2.48 million views across official educational campaign videos on YouTube.
• 1.90+ million views on the 30s hero educational film (ทำไมควรเสริมอาหารลูกน้อยด้วย DHA 100 มก.).
• 584,000+ views on the 15s comparative nutrition cut.

Objective

Build interest in the Trailblazer among professionals looking for strong performance alongside modern safety features.

Strategy

Connect Chevrolet engineering with quiet confidence and decisive leadership qualities.

Execution

We used rich, high-contrast visuals and dynamic driving shots to show the vehicle at home on both city streets and highway trips.

Objective

Position the Trax as an agile crossover that fits workdays and weekend getaways equally well.

Strategy

Show young couples that an urban SUV can handle every part of their routine without compromise.

Execution

We used a split-perspective view to show two different lifestyle moments existing together inside the same Trax cabin.

Achievements

• 1.22+ million views on the 60s hero master film (Chevrolet Trax, Choose Everything).

Objective

Launch the Trax copper edition as a clear design pick for style-conscious urban drivers, while carrying over proven core vehicle specs.

Strategy

We set the new Burnt Coconut Copper finish against warm sunset lighting, driving attention through a cohesive social campaign.

Execution

We filmed coastal sunset drives and built a custom Instagram mosaic feed under #coppermoment to turn the brand channel into a clean visual gallery.

Objective

Showcase the Trax as an agile compact SUV for discovering local Jakarta culture and food, overcoming everyday traffic hurdles.

Strategy

We combined livestreaming, mobile game elements, and interactive entertainment to turn heavy traffic into an engaging, real-time campaign.

Execution

We directed a live interactive celebrity show where online viewers voted in real time to navigate drivers through Jakarta, unlocking local spots and demonstrating handling.

Objective

Drive direct showroom bookings for the Chevrolet Spark through engaging social formats.

Strategy

We used Facebook Instant Experience to offer a smooth, interactive look at the car without leaving the social feed.

Execution

We designed fast, mobile-first social units optimized for easy browsing and quick booking requests.