Client: Chevrolet (Brazil, Mexico, Colombia & South American)
Date: Aug 2023 Platform: TVC 15 sec, Video & Image Assets, Website
Communication Objective
Position the Chevrolet Montana as the ultimate sport-utility truck, transforming everyday life into adventure by blending work, life, and play seamlessly.
Strategy
With the Montana, routine becomes exciting. Whether navigating city streets for work, running errands, or escaping to nature, it’s the perfect pickup for those craving freedom and spontaneity.
Solution
Follow Rodrigo, an entrepreneur who shifts seamlessly from weekdays running his business to weekend adventures. From powering through the city to heading to the mountains or beach, the Montana adapts—proving that adventure is a way of life, not just a destination.
TV commercial (Brazil version) 15 sec
TV commercial (Master version) 60 sec
Product features video 24 sec
Photorealistic CGI product shoot with human models
Montana Brazil product website
Chevrolet Spin 2025 : The Vehicle That Changes With You
Client: Chevrolet (Argentina, Brazil Colombia & South American)
Date: Aug 2024 Platform: Website & Image Assets
Communication Objective
Position the Chevrolet Spin as the ultimate 7-seater crossover, offering versatility, comfort, and practicality to adapt to every family’s needs.
Strategy
Designed for families on the go, the Spin fits seamlessly into daily routines and special moments, ensuring every journey is smooth and enjoyable.
Solution
stops to navigating city streets with school bags and groceries, and finally arriving at the park for a perfect family moment. The Spin adapts to every transition, ready for whatever’s next.
Spin Argentina product website
Photorealistic CGI product shoot
Dettol Antiseptic Liquid : Protect Everything You Love
Communication Objective
Reinforce Dettol Antiseptic Liquid as a trusted protector for Thai families, highlighting its commitment to safeguarding loved ones.
Strategy
Appeal to parents by showing how protection and good health empower children to confidently pursue their dreams without interruptions from illness.
Solution
Feature the inspiring journey of Panipak Wongpattanakit, Thailand’s two-time Olympic taekwondo champion. Her story embodies the strength of family support and staying healthy with Dettol, which protects against 100 strains of illness-causing germs. Dettol is the unsung hero enabling her to stay strong and relentlessly chase her dreams.
Print: Key Visual with Olympic taekwondo champion: Panipak Wongpattanakit for Thai Market
Dettol Soap : Never Stop Protecting
Client: Dettol (Thailand)
Date: Oct 2021 Platform: TVC 45 sec
Communication Objective
Position Dettol Soap as an effective and affordable solution for protecting families from dirt and hidden bacteria, ensuring safety in everyday life.
Strategy
Highlight the importance of continuous protection, especially when encountering dirt and germs during daily activities outside the home.
Solution
The ad features a heartwarming story of a Thai family enjoying a lively night at a traditional temple fair. Surrounded by dirt and germs, they still embrace every moment. Dettol Soap becomes their trusted companion, ensuring their health and safety, no matter the situation.
Communication Objective
Position Enfagrow A+ as the superior formula enriched with MFGM, DHA, and 2'-FL to support both cognitive and physical development.
Strategy
Highlight how the right nutrition enhances both IQ (intelligence) and EQ (emotional intelligence), helping children become well-rounded, creative thinkers who engage meaningfully with the world.
Solution
The commercial showcases Enfa A+ kids exploring, solving problems, and asking insightful questions. It emphasizes how proper nutrition boosts both intelligence and emotional growth, fostering empathy and kindness. These children are not only smart but also compassionate, ready to embrace the world with knowledge and heart.
Enfagrow A2 : Gentle on the Stomach, Easy to Digest
Communication Objective
Introduce Enfagrow A2 as the easiest-to-digest formula, designed to be gentle on babies’ stomachs while promoting healthy development.
Strategy
Focus on the benefits of proper digestion, which supports better brain development, stronger immunity, and fewer disruptions to learning.
Solution
With Chompoo Araya and her two sons, we showcase A2 cows, a natural breed producing A2 beta-casein protein, closely resembling breast milk. This makes digestion smoother, resulting in better cognitive development, stronger immunity, and fewer missed school days. A win-win for both parents and children.
Dettol Range : The Loving List
Client: Dettol (Thailand, Indonesia & Southeast Asia)
Date: Oct 2020 Platform: TVC 120 sec
Communication Objective
Reach 60 million Thai people to educate them about hygiene, establishing Dettol as the trusted brand in home and personal care products with low awareness.
Strategy
In the wake of the pandemic, life has been paused, and the "new normal" has distanced us from the human connections we once took for granted.
Solution
We created The Loving List, showcasing how touch is a fundamental expression of love. Through Dettol, we help people safely express this love, making human connection possible again in a meaningful way.
Communication Objective
Create a handwashing habit-building campaign that resonates with the Thai & Southeast Asia market, promoting the importance of hygiene.
Strategy
Revamp the classic Dettol jingle with a modern, upbeat music style, paired with fun, catchy dance moves to engage and entertain the audience.
Solution
By updating the jingle and pairing it with engaging visuals, we remind consumers in a fun, memorable way of the importance of hand hygiene in daily life, encouraging better habits while keeping the tone light and entertaining.
Communication Objective
Position Enfagrow A+ as the leading milk formula that provides superior nutrients to support children's brain development.
Strategy
Smart children are more creative, collaborative, and able to bring ideas to life. The campaign emphasizes the value of creativity and teamwork in a child’s growth.
Solution
We gathered hundreds of Enfa kids with large piles of toy train tracks, showcasing how they used their intelligence and kindness to build amazing structures together—proving that when children are nurtured with the right nutrients, they can achieve incredible things.
Enfagrow A+ : iWonder
Client: Enfagrow (Thailand)
Date: Aug 2020 Platform: TVC 30 sec
Communication Objective
Separate Enfagrow A+ from other brands by connecting with mothers on a deeper, more insightful level.
Target Market
Millennial Mum (ages 25-40)
Strategy
Tap into the insight that parents often know their children “in the now,” but are uncertain about their future. The campaign reflects this unknown future and the responsibility parents feel to help shape it.
Solution
The campaign highlights how feeding children Enfagrow A+ provides a strong foundation, not just for their growth today, but for their heart and mind, ensuring they thrive in the future.
Enfagrow A+ : Rally Cry
Client: Enfagrow (Thailand)
Date: May 2020 Platform: TVC 45 sec
Communication Objective
At the start of COVID-19 in Thailand, mums being as they are put on a brave face and tried to make the best of this situation.
Target Market
Millennial Mum (ages 25-40)
Strategy
Mums were reminded that even though times were scary, being isolated at home with their kids was an opportunity to not only watch their kids grow but to help them grow.
Solution
Using Enfa’s spokesperson Chompoo, she spoke to their fears as mum herself. She rallied and encouraged them to embrace the opportunity of helping their kids flourish with the help of Enfa.
Enfagrow A+ UHT: Polar Bear
Client: Enfagrow (Thailand)
Date: Nov 2019 Platform: TVC 30 sec
Communication Objective
Position Enfagrow A+ UHT as the gold standard in infant nutrition, emphasizing its role in superior brain development.
Target Market
Millennial Mum (ages 25-40)
Strategy
Show how Enfagrow A+ UHT’s superior formula supports brain development, preparing children for life’s challenges.
Solution
The commercial features a polar bear, symbolizing resilience and adaptability. This metaphor represents how Enfagrow A+ UHT nurtures strength and intelligence, enabling children to thrive in an ever-changing world.
Enfagrow A+ : Salmon
Client: Enfagrow (Thailand)
Date: Nov 2019 Platform: TVC 30 sec
Communication Objective
Enfagrow A+ formula is critical component for child’s brain development.
Target Market
Millennial Mum (ages 25-40)
Strategy
Educate mum that DHA is essential for child’s brain development.
Solution q
Keep nurturing your child’s growing minds with ease.
Chevrolet Trailblazer : The Makings of a Leader
Client: Chevrolet (Indonesia, Vietnam & Southeast Asia)
Date: May 2019 Platform: TVC 30 sec
Communication Objective
Highlighting its advanced technology and how it enhances the driving experience for professionals seeking innovation and performance.
Strategy
Connect Chevrolet’s advanced technology with the characteristics of a leader: dynamic, decisive, and forward-thinking. The Trailblazer becomes the choice for those who strive for excellence in both their personal and professional lives.
Solution
The commercial showcases leadership traits through dynamic driving scenes, emphasizing the Trailblazer’s performance, sleek design, and tech features. The visuals represent confidence, control, and the pursuit of greatness, resonating with the target audience’s ambitions.
Print: Key Visual for Vietnam Market
Chevrolet Trax : Choose Everything
Client: Chevrolet (Indonesia)
Date: Apr 2019 Platform: TVC & Social Media Post
Communication Objective
The Trax offers the perfect balance for those who seek a vehicle that adapts to family outings, work commitments, and personal adventures.
Strategy
Challenge the audience to think: What do you truly need in an SUV? Highlight the Chevrolet Trax as a vehicle that seamlessly accommodates diverse lifestyles.
Solution
The campaign showcases two completely different lifestyles, both happening inside the same Chevrolet Trax. One couple uses it for practical family needs, while the other enjoys it for weekend adventures, illustrating the vehicle’s ability to cater to various life stages and needs.
Chevrolet Trax 2018 : Designed to Impress
Client: Chevrolet (Indonesia)
Date: Feb 2018 Platform: TVC 60 sec & Social Media Post
Communication Objective
and sophisticated vehicle for modern consumers.
Strategy
Highlight the Trax as more than just a car—it’s a statement. The new copper color blends sleek design with a sense of adventure.
Solution
The commercial features the Chevrolet Trax cruising along a golden beach at sunset, with the copper color standing out against the beautiful backdrop, symbolizing style and freedom.
Chevrolet Trax 2016 : Unlock The City
Client: Chevrolet (Indonesia)
Date: 2016 Platform: Website & Social Media Post
Communication Objective
Position the Chevrolet Trax as the best compact SUV for discovering the hidden gems of Jakarta, showcasing its perfect blend of style, performance, and practicality for city exploration.
Strategy
Jakarta is a vibrant city, full of hidden gems—from cultural landmarks to traditional markets. The Chevrolet Trax is designed to help drivers explore these urban treasures, combining agility with adventure.
Solution
An engaging live online game show featuring a popular local celebrity, where they explore the city’s best-kept secrets while cruising in the Chevrolet Trax. Viewers could interact in real-time, discovering new locations and experiences, highlighting the Trax’s role in unlocking Jakarta’s rich cultural heritage.
Chevrolet Spark 2018
Client: Chevrolet (Vietnam) Date: Mar 2018 Platform: Facebook Canvas
Burger Battle
Client: McDonalds (Hong Kong) Date: Sep - Dec 2009
Team Visa
Client: Visa (Hong Kong)
Win A Date
Client: Rexona (Hong Kong)
iGoogle Taiwan & Hong Kong
Client: Google (Hong Kong)
Nokia N71
Client: Nokia (Hong Kong)
JOHNNIE WALKER
Client: JOHNNIE WALKER (Hong Kong)
About
Yat Fung, LAI
Creative / Art Director
Profile
A Creative/Art Director with over 20 years of experience in integrated advertising, developing impactful brand experiences across diverse media. Driven by a passion for continuous learning and exploring the creative potential of emerging technologies and social media innovation. Proven ability to lead and inspire teams, develop impactful campaigns, and drive brand growth.
Skills
Creative Skills: Art Direction, Concept Development, Branding & Identity, UX Design
Strategic Skills: Creative Strategy, Campaign Planning, Pitch Development
Digital Interests: Augmented Reality (AR), Virtual Reality (VR), Metaverse, Social Media Innovation
