Client: Dettol, Thailand
Date: Oct 2020 TVC 120 sec
Communication Objective
Dettol’s mission is to reach 60 million Thai people and ‘educate’ them about hygiene through Dettol - a brand portfolio of home and personal care hygiene products with low awareness.
Strategy
Life as we know has been on pause the past few months. And the so called new normal detaches us from makes us truly human alive.
Solution
We created Loving list where it depicts how touch is the human expression for love and how Dettol helps that expression happen.
Communication Objective
Enfagrow A+ is the milk formula to providing superior nutrients your children’s brain development.
Strategy
Smart children are more creative and willing to collaborating with others.
Solution
We gathered hundreds of Enfa kids with huge piles of toy train tracks, and we show what they can achieve with their own intelligence and kindness.
Client: Enfagrow A+, Thailand
Date: Aug 2020 TVC 30 sec
Communication Objective
Enfa needed to separate itself and speak to Mums in an insightful way.
Target Market
Millennial Mum (ages 25-40)
Strategy
Tapped into the insight that parents of small kids, there are things we know about them ‘in the now’ but we have absolutely no inkling about their future.
Solution
Parents know for sure is that when we feed our kids Enfa, we build a foundation for them to blossom in heart and mind.
Client: Enfagrow A+, Thailand
Date: May 2020 TVC 45 sec
Communication Objective
At the start of COVID-19 in Thailand, mums being as they are put on a brave face and tried to make the best of this situation.
Target Market
Millennial Mum (ages 25-40)
Strategy
Mums were reminded that even though times were scary, being isolated at home with their kids was an opportunity to not only watch their kids grow but to help them grow.
Solution
Using Enfa’s spokesperson Chompoo, she spoke to their fears as mum herself. She rallied and encouraged them to embrace the opportunity of helping their kids flourish with the help of Enfa.
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